The 7 Best Times for Governments to Build a New Custom Exhibit Booth

1. When Launching a Major National Investment Program

If your country is unveiling a new sovereign wealth initiative, public-private partnership (PPP) framework, or strategic investment sector (e.g., energy transition, digital infrastructure, agribusiness), it’s the perfect time to unveil a new booth. A custom exhibit gives physical shape to your country's investment story—making it memorable to top-tier investors and LPs.

2. Before Attending a Global Institutional Investment Conference

Events like the TIVA Venture Capital & LPs Conference or the IMF/World Bank Annual Meetings are high-stakes platforms where nations compete for attention. A standard booth blends in. A custom-designed exhibit ensures your country commands attention—from private equity firms, sovereign funds, and development financiers.

3. After a Major Economic or Political Reform

Has your government passed a new investment code? Signed a new trade pact? Created a one-stop-shop for investors? A fresh exhibit booth signals reform in action. It tells LPs and GPs, “We’re not just open for business—we’re serious about it.”

4. When Rebranding or Repositioning Your Country

Many governments are now branding themselves like companies: "Invest in Ghana," "Rwanda: Land of Opportunity," or "Morocco Now." If your country is shifting its global image, your physical presence should reflect that. A custom booth aligns with your new visual identity and narrative.

5. Ahead of Hosting a Major International Event

If your country is preparing to host a regional summit, sporting event, climate conference, or global tech forum, that’s a strategic moment to refresh your exhibit. It draws attention to your readiness, your capacity—and your ambition.

6. When Competing With Peer Countries for Capital

Emerging markets are in a race for global capital. If your regional peers are actively promoting themselves with standout booths, and you're still using the same design from 2017, you're already behind. A modern, immersive booth helps level the playing field—and gives your delegates confidence when speaking with LPs and fund managers.

7. To Attract Strategic, Long-Term Partners

Sometimes it’s not about volume—it’s about quality. A premium exhibit attracts premium conversations. Want to speak with pension funds, family offices, or global DFIs? A custom booth creates a high-trust environment where those partners are more likely to stop, listen, and engage.

Bottom Line

Governments that invest in how they show up—literally—send a powerful message to the global investor community. A smart, custom-built booth does more than display brochures. It builds credibility, sparks interest, and helps secure capital.

If your government plans to attend the Venture Capital & LPs Conference 2025, this is the right time to build an exhibit that matches the scale of your ambition.