Preparing for Your Country’s New Custom Booth Exhibit

A Guide for Government Delegations Showcasing at the Venture Capital & LPs Conference

At the 2026 TIVA Venture Capital & LPs Conference, your country’s booth is more than a display—it’s a national investment billboard. This is your chance to visually and strategically present the economic identity of your country to LPs, venture capitalists, DFIs, pension funds, and family offices seeking reliable, scalable opportunities in emerging markets.

Whether it’s your first time building a government booth or you’re redesigning for maximum impact, here's how to get your exhibit ready—strategically and effectively.

1. Define Your Country’s Investment Narrative

Start with one question: What is the one thing you want investors to remember about your country?

Your exhibit should revolve around a central investment message—not just tourism or branding. Are you Africa’s

logistics gateway? A green energy frontier? A fast-growing digital economy? Pick a theme and align all visual, verbal, and printed content accordingly.

2. Identify Your Strategic Exhibiting Goals

Is your goal to:

• Attract infrastructure investors?

• Showcase reforms and PPP frameworks?

• Secure FDI for SOEs?

• Launch a sovereign investment platform?

Clarify your 2–3 main objectives before you design anything. These goals should drive your booth content, layout, and staffing choices.

3. Create a Smart Layout for Serious Conversations

Government booths must look inviting yet allow for private or semi-private meetings.

Plan a space that includes:

• A reception area for high-traffic engagement

• Visual displays to tell your investment story (infographics, key stats, flagship projects)

• A meeting table or lounge for high-level investor conversations

• A brochure or digital screen section to showcase ministries, SOEs, and public-private initiatives

  
  

4. Coordinate Across Ministries and Agencies

Avoid last-minute chaos. A successful country booth requires inter-ministerial coordination:

• Assign a lead coordinator (e.g., from the Ministry of Investment, Trade, or Foreign Affairs)

• Involve the investment promotion agency, national banks, and priority ministries

• Ensure that each institution contributes its content in time for printing, display, or digital use

5. Build a Unified Visual Identity

Your booth should reflect the strength and cohesion of your national brand. Use consistent:

• Colors and typography (aligned with your national or investment brand)

• Logo placement (for ministries, SOEs, and government agencies)

• Messaging tone—professional, confident, investor-facing

Avoid overly decorative or tourism-heavy displays. Investors want substance.

6. Train Your Team in Advance

Every person in your booth should be:

• Aligned with the booth’s message

• Trained in investor language (IRR, ROI, co-investment, de-risking tools)

• Ready to answer sector-specific questions or connect visitors with the right agency

Pre-event briefings and FAQs can prepare your staff to handle high-stakes conversations confidently.

7. Have Materials Ready Early

Ensure that all your display materials and content are finalized at least 3–4 weeks in advance:

• Banners and infographics

• Printed investment guides or country prospectus

• Digital presentations or short video loops

• QR codes that link to relevant data rooms, agency websites, or contact portals

Late planning leads to missed opportunities with serious investors.

8. Promote Your Booth Before the Conference

Don’t wait for foot traffic—generate anticipation:

• Announce your participation via government websites, embassies, and LinkedIn

• Reach out to conference organizers to be included in special briefings or side events

• Schedule private investor meetings at your booth in advance

The most successful booths already have meetings lined up before the event begins.

This is More Than a Display—It’s Diplomacy for Capital

Think of your booth as an economic embassy inside the venue. It should project your country’s readiness for large-scale capital, and your team's ability to engage investors with professionalism and clarity.

Optional Add-ons for Maximum Impact:

• Real-time dashboards showing investment stats or project pipelines

• A short documentary on national reforms or successful PPPs

• Meet-the-Minister time slots for strategic investor meetings

• Link to a secure online investment data room